Date: 21st July 2013 at 7:15pm
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Sky Bet, in their first ever off-screen sponsorship deal, will now be the title sponsor of the Football League for the next five seasons.

The deal begins for the 2013-14 campaign, and the Football Leagues will now be known as ‘The Sky Bet Championship’, ‘Sky Bet League 1’ and ‘Sky Bet League 2’.

Chairman of the Football League, Greg Clarke said of the deal:

‘I am delighted to welcome Sky Bet to working with The Football League and its clubs. This agreement takes our long term partnership with Sky to a new level and provides a genuine boost to clubs ahead of the new season.’

Managing Director of Sky Bet, Richard Flint, added:

‘This is a ground breaking partnership for Sky Bet. Sponsorship of The Football League helps us engage with millions of football fans spanning all 72 league clubs. It was important for us that we are able to demonstrate our commitment to all Football League clubs and fans nationwide. The strength of our technology supported by a trusted brand that is part of the fabric of football means we’re ideally placed to add to the match day experience of fans. We know that having a bet on the match can make it more exciting, with our industry leading mobile apps and website they can place their bets quickly and conveniently whether going to the match of watching it on Sky at home.’

As part of the partnership Sky Bet will also be offering customers exclusive access to competitions and promotional offers, including match tickets at points.

Bye, bye nPower, hello Sky Bet.